Transforming the future together. leading technology, like magic transformations, vegan formula* digitally driven, bilingual, gen z allclusive. *formulated without animal-derived ingredients ** excluding Semi Permanent

Transform Your Color

Ignite your artistry with the next generation in hair color: SPARKS!

SPARKS offers 86 permanent shades powered by color binding technology and a smart oleo system that extends across 25 tonal families. Families include rich browns, vibrant reds, deep mahogany’s and true to tone golds; ALL with the satisfaction of up to 100% gray coverage. Want to know the best part? SPARKS Permanent line offers versatility for both permanent and demi-permanent with the SPARKS Transformer Drops!

SPARKS is everyone; SPARKS is YOU.

Explore Our Products


Visualize any SPARKS shade with our augmented reality 'Try On' feature & explore our extensive Color Formulator with our exclusive SPARKS Color App!

Available in the App Store.

real life #SPARKSCOLOR

Woman smiling
Quote reads, the best time for new beginnings is now.
Quote reads, but does it spark joy?
Interior of hair salon
Behind the scenes of Sparks photography shoot with four models in a studio
Assortment of sparks products and color swatches
Quote reads, Sparks, 1. a sense of passion and excitement. 2. an emotion that two people have when there is a shared connection, It is the impulse making one think "I need to see this person again" - that feeling of "we click"
Sparks pantone guide with a pen