Assortment of sparks products and color swatches

Our promise is to always be inclusive, relatable and energizing.

Model smiling in front of a blurred scenic background

SPARKS future-forward vision for the next generation of hair color is about confidence! Confidence that comes from being a part of an inclusive, supportive color community that provides you with the tools, education and support you need to succeed! Confidence that allows you the freedom to infuse your color business with a serious dose of imagination, artistry and fun.

Model looking away from camera in front of a red brick building

We aim to serve as a community where everyone can fit in. No matter where you come from or your story, at the end of the day we all want to succeed and we all have a….
a spark and passion for hair.


Through on-demand, customized education, digital leadership, innovative technologies, exceptional performance and an inclusive environment we’re here to pave the way for the next generation in hair color.

real life #SPARKSCOLOR

Woman smiling
Quote reads, the best time for new beginnings is now.
Quote reads, but does it spark joy?
Interior of hair salon
Behind the scenes of Sparks photography shoot with four models in a studio
Assortment of sparks products and color swatches
Quote reads, Sparks, 1. a sense of passion and excitement. 2. an emotion that two people have when there is a shared connection, It is the impulse making one think "I need to see this person again" - that feeling of "we click"
Sparks pantone guide with a pen